1.身の回りのことなど
土曜日に5時間にわたるシンポジウム?を聞きに行き、疲れました。
雨風もひどく、夜には頭痛が出ました。風邪ですかね。
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2.英語に関するあれこれ
TOEIC800点限定の本格的ディスカッショングループ TEDee というものがある
そうです。
「elm200 のノマドで行こう!」より
http://d.hatena.ne.jp/elm200/20111118/1321605725
TEDを題材にしたディスカッションをするグループで東京で頻繁に開催されて
います。学生さんがメインのようですね。
facebookで登録すれば参加できるようですよ。
3.実践ビジネス英語
■NHKラジオ 実践ビジネス英語 2011/11/10 Lesson 15 The New American Consumer (5)
■前回の復習です
waste not, want not
in vogue
latch onto
pay-off
skill-wise
■意味を考えてみよう。今日取り上げる単語が含まれています
One example that springs to mind is falling for buy-one-get-one-free deals.
They're just a marketing ploy to get people to spend more money.
There are coupons that allow us to buy goods at a fraction of the
regular price or even for free.
The classic example of misguided thriftiness is putting off a visit to the
doctor or dentist when you have a health problem.
Despite my best intentions, sometimes I fall prey to what you could
call "impulse bargain shopping."
Being prudent with your money means knowing when and how to spend
it wisely.
Moderation in all things, say I.
I always kick myself when I get home and realize that I don't actually need
whatever it is that I've bought.
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spring to mind, (物、事が)頭に浮かぶ[思い出される]
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If something comes to mind or springs to mind, you think of it without
making any effort.
ex) Integrity and honesty are words that spring to mind when talking
of the man.
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marketing ploy, 販売促進の作戦
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A ploy is a way of behaving that someone plans carefully and secretly
in order to gain an advantage for themselves.
ex) Christmas should be a time of excitement and wonder, not a cynical
marketing ploy.
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at a fraction of, ...のごく一部で、...の何分の一かで
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A fraction of something is a tiny amount or proportion of it.
ex) Here's how to eat like the stars, at a fraction of the cost.
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misguided thriftiness, 間違った倹約
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If you describe an opinion or plan as misguided, you are critical of it
because you think it is based on an incorrect idea. You can also describe
people as misguided.
ex) In a misguided attempt to be funny, he manages only offensiveness.
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fall prey to, ...のえじき[犠牲]となる、...にとらわれる
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To fall prey to something bad means to be taken ove or affected by it.
ex) Children in evacuation centers are falling prey to disease.
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prudent, 慎重な、用心深い、賢明な
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Someone who is prudent is sensible and careful.
ex) It is always prudent to start any exercise programme gradually at first.
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moderation, 適度、節度、節制
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If you say that someone's behaviour shows moderation, you approve of
them because they act in a way that you think is reasonable and not
extreme.
ex) The United Nations Secretary General called on all parties to show
moderation.
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kick oneself, 自分に腹を立てる、悔しがる
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to experience strong regret
ex) he kicked himself for not investing in the stock market in 1995.
http://www.thefreedictionary.com/To+kick+oneself
音声付きの解説です。
http://www.betteratenglish.com/idioms-kick-oneself/
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その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
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couponing, クーポン券の配布、クーポン券での買い物
net gain, 純益
over time, 時とともに、やがて、徐々に
inordinate, 過度の、法外な
fall for, だまされる
■もう一度読んでみよう
One example that springs to mind is falling for buy-one-get-one-free deals.
They're just a marketing ploy to get people to spend more money.
There are coupons that allow us to buy goods at a fraction of the
regular price or even for free.
The classic example of misguided thriftiness is putting off a visit to the
doctor or dentist when you have a health problem.
Despite my best intentions, sometimes I fall prey to what you could
call "impulse bargain shopping."
Being prudent with your money means knowing when and how to spend
it wisely.
Moderation in all things, say I.
I always kick myself when I get home and realize that I don't actually need
whatever it is that I've bought.
■前回の復習の答えです
waste not, want not, 無駄をしなければ不足することもない
in vogue, 流行して
latch onto, (考えなど)を取り入れる、(流行など)に乗る[飛びつく]
pay-off, 見返り、報酬
skill-wise, 技術の点で、技術的に