日本列島は雪に包まれています。
今日は天気の記事を読んでみましょう。
Cold front forecast to bring heavy snow
A cold front and low pressure systems are expected to
hit the nation this weekend, with heavy snowfall forecast
across wide areas of eastern and western Japan,
the Meteorological Agency said Thursday.
cold front 寒冷前線
the Meteorological Agency 気象庁
■NHKラジオ 実践ビジネス英語 Changing Spending Habits (4) 2/9 2011
番組はインターネットで聴くことができます。
http://www.nhk.or.jp/gogaku/english/business2/index.html
2011年「実践ビジネス英語 リスナーの集い」申込み(4/16開催)
http://www.ethospathoslogos.com/talkshow/index.html
■前回の復習です
how to stretch a dollar
get someone down
canny
cut something to the bone
hash browns
free-spending
shopaholic
■意味を考えてみよう。今日取り上げる単語が含まれています。
One big-name supermarket chain has launched a magazine from
which shoppers can clip coupons.
Yes, the bulk-sale tactic has proven to be more successful
than simply lowering prices.
Overall, consumers' new sense of frugality's a major
challenge for retailers.
They realize that the recession's had a profound
psychological effect on consumer behavior.
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big-name, 有名な、大物の
──────────────────────────────
A big name is a person who is succesful and famouse because
of their work.
ex) all the big names in rock and pop
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clip, （新聞・雑誌などから）切り抜く
──────────────────────────────
If you clip something out of a newspaper or magazine, you cut
it out.
ex) Kids in his neighborhood clipped his picture from the
newspaper and carried it around.
──────────────────────────────
bulk-sale tactic, 大量売り戦術
──────────────────────────────
If you buy or sell something in bulk, you buy or sell it in
large quantities.
ex) bulk purchasing
──────────────────────────────
sense of frugality, 節約感覚、節約感
──────────────────────────────
People who are frugal or who live frugal lives do not eat
much or spend much money on themselves.
ex) We must practice the strictest frugality and economy.
──────────────────────────────
profound, 重大な、多大な
──────────────────────────────
You use profound to emphasize that something is very great
or intense.
ex) discoveries which had a profound effect on many areas
of madicine.
──────────────────────────────
その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
──────────────────────────────
なしです。
■もう一度読んでみよう
One big-name supermarket chain has launched a magazine from
which shoppers can clip coupons.
Yes, the bulk-sale tactic has proven to be more successful
than simply lowering prices.
Overall, consumers' new sense of frugality's a major
challenge for retailers.
They realize that the recession's had a profound
psychological effect on consumer behavior.
■前回の復習の答えです
how to stretch a dollar, １ドルを長持ちさせる方法
get someone down, （人）を落ち込ませる
canny, 賢い、抜け目のない
cut something to the bone, （費用など）をぎりぎりまで[徹底的
に]切り詰める[下げる]
hash browns, ゆでて刻んだジャガイモを押し固めて焼いたもの
free-spending, 惜しみなくお金を使う
shopaholic, 買い物依存症（者）の
