3.実践ビジネス英語
■NHKラジオ 実践ビジネス英語 2011/10/28 Lesson 14 Corporate Social Responsibility (6)
■前回の復習です
accusation
associate something with
tread carefully
lose sight of
classic
on a more positive note
■意味を考えてみよう。今日取り上げる単語が含まれています
Melinda Kinkaid and Jack Wakimoto have been tasked with improving
the CSR programs at Great Lakes.
We've been involved in urban beautification projects and pro bono work
for non-profit or educational organizations.
It's heartening to see this happening in both Japan and the U.S.
This topics sometimes comes up in relation to environmental initiatives
trumpeted by some companies.
In some cases they are completely above board. But occasionally there
are cases of "greenwashing."
Their initiatives are geared more toward cutting costs, increasing profits
and getting good publicity, with the actual environmental benefits paling
in comparison.
今回はCorporate Social Responsibility (6)のTalk the Talkの杉田先生と
スーザンさんの会話から出題です。
実践ビジネス英語のディクテーションを公開されているkimonoさんのブログ
「英会話講師のお気楽日記」からディクテーション部分を引用しました。
http://blogs.yahoo.co.jp/kimonodekabuki/52240639.html
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be tasked with, （仕事を）課せられる
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If you are tasked with doing a particular activity or piece of work,
someone in authority asks you to do it.
ex) The minister was tasked with checking that British aid money was
being spent wisely.
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urban beautification project, 都市の美化プロジェクト
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beautify
If you beautify something, you make it look more beautiful. [FORMAL]
ex) Claire worked to beautify the garden.
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heartening, 元気づける、励みになる
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hearten
If someone us heartened by someone, it encourages them and makes
them cheerful.
ex) This is heartening news.
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trumpet, 吹聴する
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If someone trumpets something that they are proud of or that they think
is impotant, they speak about it publicly in a very forceful way.
ex) The Conservative government has been trumpeting tourism as a
growth industry.
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above board, 公明正大な
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If you describe a situation or business as above board, you mean that
it is honest and legal.
ex) If you are caught out in anything not strictly above board, you may
find yourself having to provide the taxman with old bank statements
and proofs of income going back years.
語源はカードゲームでテーブルの上で行うことから来ています。
逆はunder the table。
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greenwash, 企業が環境保護をしていると世間に思わせるために偽情報を流すこと
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[ODE]
disinformation disseminated by an organization so as to present an
environmentally responsible public amage.
whitewash（水しっくい、うわべを飾る、ごまかし）から来ています。
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pale in comparison, 見劣りがする
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to seem small or unimportant compared to something else
ex) Today's economic problems pale in comparison with those of the 1930s.
http://www.ldoceonline.com/dictionary/pale_2
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その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
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なしです。
■もう一度読んでみよう
Melinda Kinkaid and Jack Wakimoto have been tasked with improving
the CSR programs at Great Lakes.
We've been involved in urban beautification projects and pro bono work
for non-profit or educational organizations.
It's heartening to see this happening in both Japan and the U.S.
This topics sometimes comes up in relation to environmental initiatives
trumpeted by some companies.
In some cases they are completely above board. But occasionally there
are cases of "greenwashing."
Their initiatives are geared more toward cutting costs, increasing profits
and getting good publicity, with the actual environmental benefits paling
in comparison.
■前回の復習の答えです
accusation, 告発、非難
associate something with, ...を...と結びつける
tread carefully, 慎重に行動[発言]する
lose sight of, ...を見失う、...を忘れる
classic, 典型的な、代表的な
on a more positive note, もっと明るい[前向きな]話としては
