USTREAMというインターネット番組配信サイトで
日経によるNIKKEI Japan Reportという番組があります。
毎回30分の英語による海外向けの番組です。
月に一度の放送のようです。
http://www.ustream.tv/channel/nikkei-japan-report
■NHKラジオ 実践ビジネス英語 2011/09/02 Lesson 11 Trend Spotting (3)
番組はインターネットで聴くことができます。
http://www.nhk.or.jp/gogaku/english/business2/index.html
本メルマガの単語の復習はこちらでどうぞ
実践ビジネス英語bot http://twitter.com/BijieiBot
NHKラジオのストリーミング放送です。NHKラジオがネットで聴けます。
らじる★らじる http://www3.nhk.or.jp/netradio/
■前回の復習です
stay one step ahead of the pack
run-of-the-mill
garden-variety
come down the pike
latch onto
all-pervasive
be ahead of the curve
propel forward
hone one's skill
omnipresent
■意味を考えてみよう。今日取り上げる単語が含まれています
By then it's too late to use the megatrend to differentiate
their brand.
Marketers who ignore that particular megatrend,
with all the opportunities it presents, do so at their peril.
It's an unstoppable force that's transforming society and
business in a fundamental way.
Technology has trumped geography, and the world's economics
are becoming linked together in a global web.
Odds are when you phone a computer company for support,
you'll find yourself talking to someone working in a call center
in India or the Philippines.
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differentiate, 区別する、違いを出す
──────────────────────────────────────
If you differentiate between things or you differentiate one
thing from another, you recognize or show the difference
between them.
ex) At this age your baby cannot differentiate one person
from another
──────────────────────────────────────
at one's peril, 危険を冒して、自ら問題[ピンチ]を招いて
──────────────────────────────────────
If you say that someone does something at their perils,
you are warning them that they will probably suffers
as a result of doing it.
ex) Anyone who breaks the law does so at their peril.
──────────────────────────────────────
unstoppable force, 止められない力
──────────────────────────────────────
Something that is unstoppable cannot be prevented from
continuing or developing.
ex) The progress of science is unstoppable.
──────────────────────────────────────
trump, ...より勝る、...の上をいく
──────────────────────────────────────
If you trump what someone has said or done, you beat it
by saying or doing something else that seems better.
ex) The Hong Kong and Shanghai Bank has trumped
Lloyds by raising its offer.
──────────────────────────────────────
odds are, おそらく...だろう
──────────────────────────────────────
odds
You refer to how likely something is to happen as the odds
that it will happen.
ex) The odds are that you are going to fail.
──────────────────────────────────────
その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
─────────────────────────────────────
jump on the bandwagon, 時流に便乗する、(遅れを取る
まいと)流行のものに飛びつく
constant connectivity, (電子機器などの)常時接続性
there's no denying that, ...ということは否定できない
■もう一度読んでみよう
By then it's too late to use the megatrend to differentiate
their brand.
Marketers who ignore that particular megatrend,
with all the opportunities it presents, do so at their peril.
It's an unstoppable force that's transforming society and
business in a fundamental way.
Technology has trumped geography, and the world's economics
are becoming linked together in a global web.
Odds are when you phone a computer company for support,
you'll find yourself talking to someone working in a call center
in India or the Philippines.
■前回の復習の答えです
stay one step ahead of the pack, 常に周囲の一歩先にいる
run-of-the-mill, 普通の、並の、ありふれた
garden-variety, ありふれた、平凡な
come down the pike, 現れる、生まれる
latch onto, ...をつかむ、...を取り入れる、...を自分のものにする、
...を理解する、(流行など)に飛びつく
all-pervasive, 完全に浸透した、すっかり広まった
be ahead of the curve, 時代を先取りしている、他に先んじている
propel forward, ...を推進する、...を前進させる
hone one's skill, スキルを磨く
omnipresent, 遍在する、どこにでもある