映画をヒット作にするには
街中の噂を発生させればよい。
そのためにはどのような広告宣伝戦略を
取ればよいか?
そんな、「大ヒットの方程式」についての本の書評です。
BOOK REVIEW - 数理モデルで解き明かすソーシャルメディア
時代のヒット現象
http://journal.mycom.co.jp/articles/2010/10/13/cgmmarketing/index.html
■NHKラジオ 実践ビジネス英語 Early to Rise (4) 10/6 2010
番組はインターネットで聴くことができます。
http://www.nhk.or.jp/gogaku/english/business2/index.html
■前回の復習です。答えは最後で
get a head start
harsh taskmaster
turn over a new leaf
be on the straight and narrow
conscientious
That's the spirit.
You can't burn the candle at both ends.
brew
■意味を考えてみよう。今日取り上げる単語が含まれています。
It makes for a good mix.
That's very commendable of you.
But it's nice to get a jump on the day.
Forget anything you've heard about Napoleon getting by
on just three hours of sleep a night.
I'm only here this early today because I had to drop my wife
off at the airport at the carck of dawn so she could catch
a flight to California.
──────────────────────────────
make for a good mix, 優れた融合をもたらす
──────────────────────────────
If something makes for another thing, it causes or helps to
cause that thing to happen or exist. [INFORMAL]
ex) A happy parent makes for a happy child.
──────────────────────────────
commendable, 感心な、立派な
──────────────────────────────
If you describe someone's behaviour as commendable, you
approve of it or are praising it. [FORMAL]
ex) The tone of Mr Kinnock's speech was commendable.
──────────────────────────────
get a jump on the day, 一日を早く始める
──────────────────────────────
If you get a jump on something or someone or get the jump
on them, you gain an advantage over them. [AM]
ex) Helicopters helped fire crews get a jump on the blaze.
──────────────────────────────
get by, どうにか暮らす、何とかやっていく
──────────────────────────────
= survive
If you can get by with what you have, you can manage to live
or do things in a satisfactory way.
ex) Melville managed to get by on a small amount of money.
──────────────────────────────
at the crack of dawn, 夜明けに、夜明けとともに
──────────────────────────────
If you say that someone does something at the crack of dawn,
you are emphasizing that they do it very early in the
morning.
─────────────────────────────
その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
──────────────────────────────
have no say in the matter, その件では発言権がない
chauffeur, (お抱え)運転手
Too true. , まったくその通りだ
supposedly, (一般に)いわれているところでは
hit the hay, 寝る、ベッドに入る
■もう一度読んでみよう
It makes for a good mix.
That's very commendable of you.
But it's nice to get a jump on the day.
Forget anything you've heard about Napoleon getting by
on just three hours of sleep a night.
I'm only here this early today because I had to drop my wife
off at the airport at the carck of dawn so she could catch
a flight to California.
■前回の復習の答えです
get a head start, いいスタートを切る
harsh taskmaster, 厳しい監督者
turn over a new leaf, 心を入れ替える
be on the straight and narrow, まじめな暮らしをする
conscientious, 良心的な、誠実な、まじめな
That's the spirit. , その意気だ。
You can't burn the candle at both ends. , そうそう無理が利くもの
ではない。
brew, (あらし、陰謀などが)起こる、迫る