英語でのライティングは日本語のそれとは違って、
英語ならではの秘訣があるものです。
そんな内容の記事を書きました。
■NHKラジオ 実践ビジネス英語 Customer Service In a Down Economy (4) 9/30 2009
■意味を考えてみよう。今日取り上げる単語が含まれています。
The car company tied the campaign to the downturn economy
in a way that wasn't distasteful.
The hotel industry is one sector that's really feeling the
pinch because of the recession as both businesses and private
individuals cut back on travel plans.
Not to mention valet parking services, as I found out to
my cost.
But some hotels are offering deeply discounted room rates
and last-minute reservations in an effort to entice customers.
If anything, this recession-hit economy has really highlighted
the difference between companies that actually put customers
first and those that are willing to sacrifice customer
loyalty for short-term gain.
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distasteful, 不快な、不快感 [嫌悪感] を与える
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If something is distasteful to you, you think it is unpleasant,
disgusting, or immoral.
ex) He found it distasteful to be offered a cold buffet and
drinks before witnessing the execution.
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feel the pinch, （金銭的に）苦しい状況である、お金に困る
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If a person or company is feeling the pinch, they do not have
as much money as they they used to have, and so they cannot
buy the things they would like to buy.
ex) Japanese car makers are feeling the pinch of an economic
slowdown at home.
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find out to one's cost, 自ら苦い経験をして（...を）知る
──────────────────────────────
to someone's cost
[ODE]
with loss or disadvantage to someone
ex) without programmes to play on it, the cleverest machine
is useless - as some hardware manufacturers already know to
their cost.
──────────────────────────────
entice, 誘う、引き寄せる
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To entice someone to go somewhere or to do something means
to try to persuade them to go to that place or to do that
thing.
ex) Retailers have tried almost everything, from cheap credit
to free flights, to entice shoppers through their doors.
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if anything, どちらかというと、言ってみれば、いずれにしても
──────────────────────────────
You use if anything, especially after a negative statement,
to introduce a statement that adds to what you have just said.
ex) I never had to clean up after him. If anything, he did
most of the cleaning.
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その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
──────────────────────────────
shoddy, 粗末な、粗雑な
