松江に行ってきました。松江城、堀川めぐり、出雲大社
の3点セットでしたが、出雲大社だけは山のような人がいました。
さすが全国レベルでの観光スポットだけはあります。
■NHKラジオ 実践ビジネス英語 Belt Tightening (4) 10/8 2008
■意味を考えてみよう。今日取り上げる単語が含まれています。
As food and fuel prices increase, I feel like I'm being stung
into action by multiple bees.
And that has spurred me to cogitate on creative ways to reduce
spending.
It seems to me that middle-class consumers are ruling the roost.
If you peek into the consumer psyche, you can see why
belt-tightening and brand switching are hallmarks of new
consumer habits.
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be stung into action, 行動に駆り立てられる
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[ODE] sting someone into
provoke someone to do (something) by causing annoyance
or offence
ex) he was stung into action by an article in the paper.
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cogitate on, ...をよく考える
──────────────────────────────
If you are cogitating, you are thinking deeply about something.
[FORMAL]
ex) You're listening and cogitating are you?
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rule the roost, 支配する、牛耳る
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If someone rules the roost, he or she is the most powerful and
important preson in a group.
ex) In Germany, scientists will be found at the top of many
manufacturing companies; in Britain, accountants rule the roost.
roostは一群の鶏、鶏小屋。
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consumer psyche, 消費者心理
──────────────────────────────
In psychology, your psyche is your mind and your deepest
feelings and attitudes. [TECHNICAL]
ex) 'It probably shows up a deply immature part of my psyche,'
he confesses.
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hallmark of new consumer habits, 新しい消費者性向の特徴
──────────────────────────────
The hallmark of something or someone is their most typical
quality or feature.
ex) His designs shows a love of simplicity which is very much
his hallmark.
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その他にも、次も押さえておきたい。[誌面の都合上省略] ★は重要表現
──────────────────────────────
sundry, さまざまな、雑多な
pricy, 高価な
humble, 質素な
★on the cheap, 安く、割り引いて
★joint, 安レストラン
